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NEW PRODUCT PRESS RELEASES

Leading Mosquito Repellent ThermaCELL® Offers Mini Product Line for $9.99 with New Features
Up to 98% Effective, New Mini Lantern and Compact Appliance are now $9.99

Bedford, MA (February 2007) -- ThermaCELL, manufacturer of the only patented, pocket-size, portable, area mosquito repellent devices, has added new features and economically priced its mini line of products which utilize the same technology as the full size line to provide up to 98% protection from mosquitoes and other biting insects. The ThermaCELL Mini Lantern and Compact Appliance are cordless, odorless, affordable and now have an "easy on" ignite button allowing them to be turned on and off with the click of a button. These highly portable devices are now even more convenient to use as there is no need for matches or lighters with the automatic, toggle ignite switch.

Both pocket-size units are ideal for use in the backyard as well as the great outdoors. ThermaCELL creates a protection zone from biting bugs on your deck or yard when entertaining, gardening, or working around the house. ThermaCELL weighs less than a pound and works in minutes, so it is also easy to bring along to sporting events picnics, or camping trips. The ThermaCELL Mini Lantern stands 4 ½" tall and has a mottled globe for light display purposes, topped with a grill to heat the repellent pad. The Compact is 5 ¼" in length with a circular grill for the repellent mat.

"Utilizing our highly effective, patented ThermaCELL technology, we have improved our mini products and made them available for less than $10, allowing us to compete in a lower priced product category," said Bill Schawbel, President of Schawbel Corporations. ThermaCELL area repellents alleviate the need for messy sprays and lotions that need to be topically applied in order to be effective. The ThermaCELL line of products includes hand-held devices that are prized by outdoor enthusiasts in need of relief from biting insects; a rustic tabletop camping lantern that keeps uninvited bugs from invading campsites and the ThermaCELL P-Pak, which is a portable urine absorbent pouch.

All ThermaCELL products are silent, do not have an exposed flame or messy wax, and provide the same 15ft x 15ft zone of protection. The heat activated repellent mat drives away mosquitoes, black flies and other biting insects. The repellent mat releases allethrin, an effective alternative to DEET that does not need to be applied to your skin. ThermaCELL products are not battery operated. The patented ThermaCELL energy cell is a butane cartridge that operates in the same manner as a cigarette lighter, providing a reliable, constant, controlled energy source that contributes to the effectiveness of the products. Mini products come with a butane cartridge and two repellent pads and are available at select stores in 2007 and will be nationally available in 2008.

ThermaCELL, a division of The Schawbel Corporation of Bedford, Massachusetts, utilizes patented technology to create cordless, portable appliances powered by replaceable butane cartridges. For more information on ThermaCELL’s complete line of products or store locations visit www.thermacell.com or call 1-8-NO-SKEETERS (866-753-3837).

CONTACT:
Pauline O'Keeffe
The Schawbel Corporation
781-541-6900
pauline@thermacell.net

 

 
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